social networking – Vince Golangco

Here’s a video with some very compelling info about “Socialnomics” which is pretty much the economics of Social Networking and Social Media.

Social Media ROI: Socialnomics Data and Statistics

With Socialnomics, evangelists argue that 1 + 1 can equal 1,000,000!

300,000+ Businesses ha a presence on Facebook

Gary Vaynerchuck grew his family business from $4 million to $50 million using social media.

Vaynerchuck found that:

$15,000 in Direct Mail = 200 new customers

$7,500 spent for Billboards = 300 new customers

$0 spent on Twitter = 1,800 new customers

Wetpaint / Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits.

Company Sales with highest levels of social media = +18%

Company Sales with least social activity = -6%

Lenovo = 20% reduction in call center activity as customers go to community website.

The Burger King Whopper Sacrifice Facebook Application:

Estimated investment less than $50,000

Estimated return greater than $400,000 in press / media value

32 million free media impressions

That’s like reaching the combined population of 19 states

Blendtec quintupled sales with “Will it Blend?” YouTube videos

Dell sold $3,000,000 worth of computers in Twitter

BTW, only 18% of traditional TV campaigns generate a positive ROI

“You can’t just say it. You have to get the people to say it to each other.“

– James Farley, CMO Ford

37% of Generation Y were aware of the Ford Fiesta via social media before its launch in the US

25% of Ford’s marketing is spent on Digital / Social Media

They are the ONLY US auto company that didn’t take a government loan

Naked Pizza set a one day sales record using social media:

– 68% of sales from Twitter

– 85% of new customers from Twitter

Volks Wagon VW goes 100% mobile for the launch of GTI

Social Media is only for B2C – FALSE!

Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G Komen for the Cure

Retweets from @mashable, @G_man, @zaibatsu and others caused Atlanta Chapter site to receive 11,000 visitors in 24 hours

Intuit introduced “Live Community” into their TurboTax products 2 years ago – unit sales went up +30% each year

Software company Genius.com reports 24% of social media leads convert to sales opportunities

Barack Obama – 5 million fans on social media

5.4 million clicked on an “I voted of Obama” Facebook button

3 million online donors = $500 million

92% of donations were in increments of less than $100

The University of Texas MD Anderson Cancer Center – 9.5% increase in registrations using social media

The host provider Moonfruit – $15K social media investment,

Website Traffic = up by 300%

Sales = up by 20%

Google first page for “Free Website Builder”

Ebay found participants in online communities spend 54% more $ money

Customer support cost =

$12 via the contact center, vs

25 cents via self-service

These are some thought provoking numbers…. BUT

“Why are we trying to measure social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics.” – Erik Qualman

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.” – Alex Bogusky, Co-Chairman, CP&B

RT @equalman “When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your phone?”

“Think of Twitter as the canary in the coal mine.” – jetBlue Airways – Morgan Johnston

71% plan to increase investments in social media by an average of 40% because:

+ Low cost marketing

+ Getting traction

+ We HAVE to do it

What is the co$t of doing nothing?

Do you really want to take that risk?

“Our head of social media is the customer.” – McDonalds

The social media tidal wave is here!

Are you swimming with the current?

Welcome to SOCIALNOMICS

–

video and content found on http://socialnomics.net

‘Connecting to the World Through Social Networks’

April 22-23, 2010
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Social networking and online social media has proven to be an important element in today’ marketplace. Not only does this new media allow us to reach our customers directly, but it also allows us to get two way communication from anyone with an opinion.

Social Media is a beast that needs to be understood. Thus, the Social Networking Conference was born!

I’ll be hosting this year’s Social Networking Conference 2010! It’s the 3rd Social Networking Conference.

Hope to see you all there!

More info – http://socialnetworkphilippines.blogspot.com

Conference Schedule

DAY 1, April 22, 2010, Thursday

8:00 – 9:00 – Registration
9:00- 9:05 – Invocation
9:05 – 9:10 – National Anthem
9:10 – 9:40 – Keynote Address – The Cacophony of User Generated Content is the Web
Speaker: MARIA A. RESSA, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC
9:50 – 10:20 – The Future of Social Networking and Social Norms
Speaker: PAUL PAPADIMITRIOU, Digital Intelligence Strategist,
Driving Left, Limassol and Tokyo
10:20 – 10:30 Tea Break
10:30 – 11:00 – Social Media Advertising: Measuring Effectiveness
Speaker: PAUL JOHN M. PEÑA, Head – Digital Marketing, Globe Telecom, Inc.
11:00 – 12:00nn – Social Media Marketing Strategies Insights and Lessons Learned
Speakers: JUAN ARMANDO V. ROJO,Vice President, Corporate Brand and Communications, Bayan Telecommunications; ALEX DAN TACDERAS, Brand Manager, Kraft Foods
12:00nn – 1:30pm – Lunch Break
PM Schedule
1:30 – 2:00pm – Social Media to Promote Philippine Tourism
Speaker: EDUARDO MAPA JR., Managing Director, Media Contacts Manila
2:00 – 2:30 – Video as a Powerful Social Media Application
Speaker: BYRON GARCIA, Social Media Consultant – Cebu
2:30 – 3:00 – Using Social Media to Disseminate CSR Programs
Speaker: ROSAN CRUZ, Assistant Vice President of Group Public Relations, BENPRES Holdings Corporation
3:00 – 3:30 – Harnessing the Power of Social Media by Yahoo!
Speaker: JOEY ALARILLA, Social Media Editor, Yahoo! Southeast Asia
3:30 – 3:40 – Tea Break
3:40 – 4:10 – Why 2010 is the Year of Mobile Social Networking
Speaker: JIM AYSON, Senior Product Manager, VAS & DATA Services/WCD, SMART Communications Inc.
4:10 – 5:00 – The DigitalFilipino Social Networking Awards Ceremonies 2010
——————————————————————————————

DAY 2, April 23, 2010, Friday

AM Schedule
8:00 – 9:00am – Registration
9:00 – 9:05 – Invocation
9:05 – 9:10 – National Anthem
9:10 – 9:40 – Becoming Larger Than Life Through Social Networks
9:40 – 10:10 – Social Media Study by DigitalFilipino
Speaker: JANETTE TORAL, Founder, DigitalFilipino
10:10 – 10:20 – Tea Break
10:20 – 11:20 – Using Social Media in Political Campaign and Voters Education
Speakers: RACQUEL CAGURANGAN, PoliticalArena.com and
NICK B. FONTANILLA, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)
11:20 – 12:00 nn – How Brands are Becoming the Media (and Why Your Brand Should Do The Same)
Speaker: LEAH CAMILLA R. BESA-JIMENEZ, General Manager, Proximity Philippines
12:00nn – 1:30pm – Lunch Break
PM Schedule
1:30 – 2:00 – Pitching Social Media Marketing to Clients
Speaker: BRAD GEISER, Co-Founder, GeiserMaclang Marketing Communications Inc.
2:00 – 2:30 – Using Social Media in Search Engine Marketing Campaigns and It Influences Your Search Engine Rankings
Speaker: JANETTE TORAL, Founder, DigitalFilipino
2:30 – 3:00 – Is E-Mail Marketing Dead in the Age of Social Networks?
Speaker: CHINIE HIDALGO-DIAZ, Marketing Director, Teleforce Asia Inc.
3:00 – 3:10 – Tea Break
3:10 – 4:10 – Case Study Presentations of Winners in DigitalFilipino Social Networking Awards 2010
Speakers: 3 Winners
4:10 – 4:40 – Technology Presentation
Speaker: JON-TJIN KEE, Senior Consultant, SEA, EyeBlaster
4:40 – End of Conference.

What’s On in Social Networking Conference?
Social Networking is fad and cutting edge! It has proven to strongly influence public opinion, shape important decisions, link corporate networks and friends, reach to millions of audiences and target markets, disseminate informaton, and change the landscape of doing marketing, advertising, and business.
Are you in Facebook, Yahoo, Friendster, YouTube, Twitter, Multiply, MySpace, LinkedIn, Digg, Orkut and many more? If not, now is the time to be present in these social networks!
Connect to the world through social networks. Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on social networks.
The Social Networking Conference 2010 is an event geared towards companies and digital marketing/advertising professionals and buisnessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

Who Should Attend:
Social Networkers, Bloggers, Managing Directors, General Managers, Digital Strategist, CRM Managers, Direct Marketing Managers, Database Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Managers, Content Providers, Web Developers, and those involved in marketing/advertising using the internet and mobile.