The 2010 Social Networking Conference ‘Connecting to the World Through Social Networks’

‘Connecting to the World Through Social Networks’

April 22-23, 2010
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Social networking and online social media has proven to be an important element in today’ marketplace. Not only does this new media allow us to reach our customers directly, but it also allows us to get two way communication from anyone with an opinion.

Social Media is a beast that needs to be understood. Thus, the Social Networking Conference was born!

I’ll be hosting this year’s Social Networking Conference 2010! It’s the 3rd Social Networking Conference.

Hope to see you all there!

More info – http://socialnetworkphilippines.blogspot.com

Conference Schedule

DAY 1, April 22, 2010, Thursday

8:00 – 9:00 – Registration
9:00- 9:05 – Invocation
9:05 – 9:10 – National Anthem
9:10 – 9:40 – Keynote Address – The Cacophony of User Generated Content is the Web
Speaker: MARIA A. RESSA, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC
9:50 – 10:20 – The Future of Social Networking and Social Norms
Speaker: PAUL PAPADIMITRIOU, Digital Intelligence Strategist,
Driving Left, Limassol and Tokyo
10:20 – 10:30 Tea Break
10:30 – 11:00 – Social Media Advertising: Measuring Effectiveness
Speaker: PAUL JOHN M. PEÑA, Head – Digital Marketing, Globe Telecom, Inc.
11:00 – 12:00nn – Social Media Marketing Strategies Insights and Lessons Learned
Speakers: JUAN ARMANDO V. ROJO,Vice President, Corporate Brand and Communications, Bayan Telecommunications; ALEX DAN TACDERAS, Brand Manager, Kraft Foods
12:00nn – 1:30pm – Lunch Break
PM Schedule
1:30 – 2:00pm – Social Media to Promote Philippine Tourism
Speaker: EDUARDO MAPA JR., Managing Director, Media Contacts Manila
2:00 – 2:30 – Video as a Powerful Social Media Application
Speaker: BYRON GARCIA, Social Media Consultant – Cebu
2:30 – 3:00 – Using Social Media to Disseminate CSR Programs
Speaker: ROSAN CRUZ, Assistant Vice President of Group Public Relations, BENPRES Holdings Corporation
3:00 – 3:30 – Harnessing the Power of Social Media by Yahoo!
Speaker: JOEY ALARILLA, Social Media Editor, Yahoo! Southeast Asia
3:30 – 3:40 – Tea Break
3:40 – 4:10 – Why 2010 is the Year of Mobile Social Networking
Speaker: JIM AYSON, Senior Product Manager, VAS & DATA Services/WCD, SMART Communications Inc.
4:10 – 5:00 – The DigitalFilipino Social Networking Awards Ceremonies 2010
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DAY 2, April 23, 2010, Friday

AM Schedule
8:00 – 9:00am – Registration
9:00 – 9:05 – Invocation
9:05 – 9:10 – National Anthem
9:10 – 9:40 – Becoming Larger Than Life Through Social Networks
9:40 – 10:10 – Social Media Study by DigitalFilipino
Speaker: JANETTE TORAL, Founder, DigitalFilipino
10:10 – 10:20 – Tea Break
10:20 – 11:20 – Using Social Media in Political Campaign and Voters Education
Speakers: RACQUEL CAGURANGAN, PoliticalArena.com and
NICK B. FONTANILLA, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)
11:20 – 12:00 nn – How Brands are Becoming the Media (and Why Your Brand Should Do The Same)
Speaker: LEAH CAMILLA R. BESA-JIMENEZ, General Manager, Proximity Philippines
12:00nn – 1:30pm – Lunch Break
PM Schedule
1:30 – 2:00 – Pitching Social Media Marketing to Clients
Speaker: BRAD GEISER, Co-Founder, GeiserMaclang Marketing Communications Inc.
2:00 – 2:30 – Using Social Media in Search Engine Marketing Campaigns and It Influences Your Search Engine Rankings
Speaker: JANETTE TORAL, Founder, DigitalFilipino
2:30 – 3:00 – Is E-Mail Marketing Dead in the Age of Social Networks?
Speaker: CHINIE HIDALGO-DIAZ, Marketing Director, Teleforce Asia Inc.
3:00 – 3:10 – Tea Break
3:10 – 4:10 – Case Study Presentations of Winners in DigitalFilipino Social Networking Awards 2010
Speakers: 3 Winners
4:10 – 4:40 – Technology Presentation
Speaker: JON-TJIN KEE, Senior Consultant, SEA, EyeBlaster
4:40 – End of Conference.

What’s On in Social Networking Conference?
Social Networking is fad and cutting edge! It has proven to strongly influence public opinion, shape important decisions, link corporate networks and friends, reach to millions of audiences and target markets, disseminate informaton, and change the landscape of doing marketing, advertising, and business.
Are you in Facebook, Yahoo, Friendster, YouTube, Twitter, Multiply, MySpace, LinkedIn, Digg, Orkut and many more? If not, now is the time to be present in these social networks!
Connect to the world through social networks. Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on social networks.
The Social Networking Conference 2010 is an event geared towards companies and digital marketing/advertising professionals and buisnessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

Who Should Attend:
Social Networkers, Bloggers, Managing Directors, General Managers, Digital Strategist, CRM Managers, Direct Marketing Managers, Database Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Managers, Content Providers, Web Developers, and those involved in marketing/advertising using the internet and mobile.