I wanted to thank my friends from Puma for introducing me to this event and introducing me to the new social concept of “Social Athletes” or “After-Hours Athletes”.” Curious as to what that is…. well read on…


‘PUMA® SOCIAL’ puts the spotlight on

‘After-Hours Athletes’

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Believing that life itself is a sport and that everyone should be its champions, PUMA unveiled its new campaign at Manila’s happening club Republiq recently. Dubbed PUMA Social, the event paid tribute to Manila’s ‘after-hours athletes’, personalities who are top scorers in table tennis, foosball, darts, asking for a girl’s number, or any other social challenge that can be played with a beer in one hand.

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Made glittery by local celebrities who are after-hours athletes themselves, the event celebrated social sports that regale groups of friends who know how to have fun and be competitive in the arena of life. Prefer taking 5AM cab rides than 5AM runs? Going for marathons that end at 6AM? These after-hours athletes who represent PUMA Social do too, and the event brought them together for a legendary league.


Fueling the burning passion of after-hours athletes, PUMA Social inspires with its line of iconic styles that are functional and stylish such as the PUMA Suede, Dallas and the T7 Track Jacket. With such comfortable and stylish gear, social events become matches easily won.

“PUMA Social is a global campaign that celebrates the after-hours athlete – those unsung heroes of the night who, after work or any undertaking takes time to relax, grab a pingpong paddle, dart pin or bowling ball while a drink on the other; those who take life not too seriously,” said Teresa Liwanag, PUMA Philippines marketing head.


Puma Social continues until May with Social Games featuring pingpong and foosball matches at Encore Superclub at the Fort starting April 12 then off Cebu, Cagayan de Oro, Bacolod and Davao.

For more information and updates on Puma Social in the Philippines and around the world, visit www.puma.com/social, www.facebook.com/Puma and follow us on Twitter @PUMA or www.twitter.com/PUMA.

Puma Stores are located at Bonifacio High Street, Eastwood Citywalk 2, Festival Supermall Alabang, Glorietta 4, Greenbelt 5, Newport City Resorts World, Trinoma, Ayala Center Cebu, Gaisano Mall of Davao, Limketkai Cagayan de Oro, Robinsons Place Bacolod.


PUMA is one of the world’s leading ‘sportlifestyle’ companies that design and develop footwear, apparel and accessories. PUMA starts in sports and ends in fashion. Its sport performance and lifestyle labels cover ‘sportlifestyle’ categories such as football, running, motorsports, golf, sailing—and social sports. For more information, please visit http://www.puma.com.


Here are some sneakers to be launched during this campaign:


Whirlwind Classic 351293 02

Ebony-lemon chrome-mood indigo

RP 3,430

Launch: Feb 2011

This classic 80’s runner was an instant hit when first introduced; it featured a lug outsole pattern and nylon/suede upper. This sneaker takes inspiration from other great Archive styles such as the Speeder and Easy Rider.


Dallas 350072 12

Mood indigo – heritage blue

RP 3,670

Launch: April 2011

Reissued from the 1980’s, this iconic futbol flat ties back to the counterculture movement that took place in Norther England in the early 80’s and was later adopted by Europe’s b-boy community. Features include luxurious suede, textured pattern outsole for grip, gold foil branding and leather details.

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First Round Team Spill 351270 01

Flintstone-new navy-dandelion

RP 4,550

Launch: March 2011

From the Puma Archive in 1987, the First Round was a high cut version of the Suede with a padded collar. The high padded ankle collar made this shoe an instant hit with the skateboard community. We updated the First Round this season with a unique twist to the classic silhouette. Jersery print splatter graphic dripping over the shoe along with bright bold colors makes this shoe a statement piece.


Hawthorne Mid 351287 01


RP 4,230

Launch: April 2011

A different take on the classic desert boot style, the Hawthorne Mid is a clean mid-cut silhouette featuring an all over premium suede upper and subtle debossed formstripe detailing. Soft mesh lining for comfort and heel pull tab to finish. Built directly on the original PUMA Match sneaker’s bottom, this shoe provides a contemporary look at lifestyle tennis. A perfect blend of athletic and leisure.


Cabana Racer Scribbles 351318 02

Puma royal-black team- orange

RP 2,870

Launch: April 2011

A favorite among the RS Running family, this lightweight racing flat was first introduces in 1981. This latest release of the popular Cabana Racer features bold colors with scribble graphic on the upper giving the shoe a distinct two tone look.


351342 03 Balleracer Women’s

Dazzling blue

RP 2870

Launch: Feb 2011

The Balleracer ia a unique hybrid, a combination of a sneaker and a ballet flat. The iconic Cabana Racer style back mashed with a ballerina toe is feminine and sporty. This style looks like maryjane with a twist! It is a must-have piece of the season.


347164 49 Cabana Racer II Women’s

Chocolate brown – fossile-shocking pink

RP 2,550

Launch: Apr 2011

A favorite among the RS Running family, this lightweight racing flat was first introduced in 1981. Featured here on lively colors in classic nylon and suede.



PUMA SOCIAL puts the spotlight on After Hours Social Athletes