The world famous voting event known as the Philippine Elections are soon to be underway.
The last time I was in the Philippines for an election was waaaay before I really cared any bit about politics or anything with the adult world. I was much more concerned about Transformers, GI Joes, He-Man and the Thundercats back then. But now, this is something important that will affect the lives of millions.
On the ballot are a bunch of crazy candidates. We have a guy who has an expensive last name, a guy who is a business tycoon from the streets of Compton (locally known as Tondo), a guy who was kicked out of the club but really wants to come back, a girl who wears the pants and quite a few more mixed nuts in there.
Anyway, what I found really interesting about this American Idol copycat of an event, is that we may know who will win this Philippine Election thing through 7-11. No I’m not talking about a July 11th. I’m talking about your favorite “I need a Slurpee at 2am” convenient store!
7-11 has launched a campaign to try and gauge who will win this Dance-off. With their Presidential Cup, you get to cast a vote with every cup of sugar water that you buy!
It’s a great strategy to play on the emotions of people. I’d really like to see if this does end up raising sales because your candidate is lagging by a Coke and three Sprites.
All you have to do us make sure you pick the cup of the candidate you support. The cashiers at 7-eleven will then scan the barcode of the cup and your vote will get entered into the system. You can check the stats on 7-elections.com.ph. Now you can literally drink to your candidate!
So go ahead people! Cast your vote and buy your cup so that 7-11 can tally the scores and predict the outcome of this crazy race. If they get it right, I may have to tap 7-11 for some info on the horse races too…
The Presidential Cup has Begun! An inside look at this cool marketing campaign