Morgan Stanley releases research paper titled “Media & Internet: How Teenagers Consume Media” that talks about why teens snub twitter, how they enjoy viral marketing and how they won’t spend for anything other than movie and concert tickets as entertainment. This could well be one of Morgan Stanley’s most popular and publicized papers of recent times.
Oh…. and did I mention that it was written by a 15-YEAR-OLD!!!!!!
Well, at least we know that this one 15 year old kid, Matthew Robson, probably won’t have problems finding a job when he needs one…
Morgan Stanley Research Paper by Matthew Robson here